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We All Go (Back) To N.C. State

May 28, 2010

State drops Dennis Miller Fake Dennis Miller and “Red Means Go” as its slogan and returns to “We All Go To N.C. State.”

RALEIGH – Don’t plan on seeing commercials featuring actor P.J. King – yeah, the guy with a resemblance to comedian Dennis Miller – ranting on North Carolina State University’s campus this fall.

The university plans to launch a new branding campaign, dropping the “Red Means Go” advertisements that have been running since 2008 and returning to the “We all go to N.C. State” slogan used in the 1990s.

When they were rolled out two years ago, the “Red Means Go” commercials were posited as noticeably different from the typical university genre – edgy, even.

Joe Hice, recently hired as associate vice chancellor and chief communications officer, wasn’t impressed.

Personally, I love it. WAGTNCSU was always my favorite slogan; I felt it was clever, not overly boastful, and not cheesy. It echos the mission of N.C. State, which–as the Land Grant institution of N.C.–is to serve the ENTIRE state of North Carolina, as well as the country and the world.

The prime mover behind it? That guy I featured earlier in the week, Joe Hice, Chief Communications Officer. It’s clear Hice isn’t sitting on his laurels, and in a culture of what feels like positive change for the university, I think this is another positive change for the university.

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5 Comments leave one →
  1. May 28, 2010 1:50 pm

    I guess this means “Science, motherfuckers!” is out. Oh well.

    I prefer the newer slogan and campaign, but so long as they maintain the high production value and avoid reverting back to the standard/tired shot of dude in lab –> shot of football stadium –> shot of campus landmark template, I can live with the change. The big thing for me is keeping the attitude from the Red Means Go campaign. I liked the bravado those spots had. Hice seems to get it, which is comforting:

    “The attitude from Red Means Go is good though. So what we’ve got to do is figure out how to imbibe a revision of the old theme with the new attitude.”

    http://www.hiceschool.com/1-of-many/we-all-go-to-nc-state/comment-page-1/#comment-702

    That’s a must, IMO.

    Someone from the Friday Institute suggested on Hice’s blog that a contest open to students, alums, and employees would be a good idea, and I agree. Use a pro ad agency for one spot, use the contest winner as a second spot. (Though that probably creates a consistency issue.) Even if none of the submissions were aired, I’m sure it’d be a lot of fun.

    • May 28, 2010 2:11 pm

      Yeah, I like that idea.

      • May 28, 2010 2:13 pm

        And “Science, motherfuckers” would be my submission, with crossed fingers. I would use “Blinded Me With Science” as the backing track, but just voice over me screaming “motherfuckers!” after every use of the word “science.” After that, the visuals really would be inconsequential.

  2. May 28, 2010 2:15 pm

    I’m excited about all the comments and suggestions we’re receiving. Strengthening the Wolfpack community, if you will. We are still a long way off from a final recommendation and we’ve got to get Chancellor Woodson involved, but the comments do help.

    • May 28, 2010 2:27 pm

      Great stuff, Joe.

      I believe you’re a wonderful addition to the Wolfpack family; we’re lucky to have you.

      By the way, do you have a Twitter account my readers can follow?

      Thanks for reading!

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